Google Ads Best Practices
- • Budget split: 60-70% high-intent, 20-25% brand, 10-20% competitor
- • Ad groups: 7-10 themes per campaign, 2-3 keywords per group
- • RSAs: 15 headlines (30% with keywords) + 4 descriptions (50% with CTAs)
- • Negatives: Master list across all campaigns to prevent wasted spend
1
Strategy
Campaign type
2
Keywords
Research & group
3
Ad Groups
Theme clusters
4
Ad Copy
RSAs (15h + 4d)
5
Negatives
Block wasteful
6
Review
Export to Ads
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